PRODUCT DEVELOPMENT STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT

ABSTRACT

This study was carried out in order to
evaluate product development strategy in the competitive business environment.
To achieve this, the researcher uses both the primary and secondary sources and
method of data collection. Questionnaire was administered to elicit opinion
from respondent and the simple percentage and chi square was stated as the
method of data analysis. Tables were presented and analyze using simple
percentage and chi square(X²) to illustrate the proportion of
respondent for easy drawing of inference and to test the hypothesis according
to the responses gotten from the questionnaire. With regard to the analysis of
the chi-square taking cognizance of the degree of freedom, since the calculated
chi-square value is greater than the tabulated chi-square value, then the null
hypothesis (H_o) was rejected and the alternative hypothesis (H_i)
was accepted.  Thus, market research
development has a significant impact on product development. The study
recommended that The company should developed their market research and
development department so as to carry out adequate research to enable them find
what the consumers want and needs are in order to satisfy them

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION/BACKGROUND OF
STUDY

1.1       Background of Study

1.2       Statement of the Problem

1.3       Purpose and Objective of the Study

1.4       Research Questions

1.5       Significance of the Study

1.6       Scope and Limitation of the Study

1.7       Research Hypothesis

1.8       Definition of Terms

CHAPTER TWO: LITERATURE REVIEW

2.0             
Literature review

2.1       New product development

2.2       Type of new product development

2.3       Product planning and product development

2.4       Why new products are developed

2.5         Why new products fail or succeed

2.6        Organizational arrangement of handling new
product development

2.7          Strategies for product development in
competitive business

2.8       The product development process

2.9       The concept of product life cycle

2.10     The concept of innovation

2.11     What brings about diffusion and adoption influences

            Reference

CHAPTER THREE: RESEARCH METHODOLOGY

3. 1      Introduction

3.2       Research Design

3.3       Population of the Study

3.4       Sampling
Technique and Size

3.5       Method
of Data Collection

3.5.1    Sources of Data Collection

3.6       Method of Data Analysis

3.6.1    Chi-Square

3.6.2    Simple Percentages

CHAPER FOUR: DATA PRESENTATION &
ANALYSIS

4.0       Data Presentation and Analysis

4.1       Respondents Characteristics and
Classifications

4.2       Data Analysis and Interpretation

4.3       Test of Hypothesis

4.4       Discussions of Findings

CHAPTER
FIVE: SUMMARY, CONCLUSION & RECOMMENDATION

5.1       Summary

5.2       Conclusion

5.3       Recommendation

            Appendix